On 18 July 2026, a team of MMU students emerged among the top performers at the Enterprise 100 Cohort 5 Final Business Pitching Day, securing Fourth Place with their innovative business idea, FORGED, an AI-powered body transformation platform for men.

Enterprise 100 Cohort 5 is an entrepreneurship development programme that provides participants with opportunities to refine their business ideas through mentoring, business development activities, and pitching sessions. The programme concluded with the Final Business Pitching Day, where participants presented their solutions and business ideas before a panel of judges.

FORGED is a 120-day fitness platform that combines personalised workout programmes, nutrition planning, and an AI-powered accountability coach to help users stay on track with their fitness goals. The platform offers three transformation tracks—Cut, Build, and Recomp—along with gym- and home-based workout options, personalised nutrition targets, and progress tracking.

The MMU team comprised Daniel Byamungu, Qistina Mohamad Nazir, Sriehjhaa Subramaniam, and Nur Fahima Mohd Norazman from the Faculty of Management (FOM), together with Jasmeeraa Kumaravel from the Faculty of Law (FOL). Throughout the programme, the students were mentored by Mr. Vincent Chan from the Faculty of Business (FOB), who guided them in refining their business model, strengthening their value proposition, and preparing for the final pitching competition.

In addition to mentoring the team, Mr. Vincent was also invited as a speaker at Enterprise 100 Cohort 5, where he delivered a session on Business Model Development and Monetization Strategies. During the session, he shared practical insights into developing sustainable business models, identifying revenue opportunities, and preparing effective investor pitches.

The achievement reflects the students’ commitment, teamwork, and ability to develop innovative ideas into practical business solutions. It also highlights the importance of mentorship and experiential learning in nurturing entrepreneurial skills among students.

Well done!

 

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91şÚÁĎ Students Stand Out at Enterprise 100 Cohort 5

The Centre for Management and Marketing Innovation (CMMI), Faculty of Business, (FOB) organised a research talk entitled “Publications: Tips & Tricks” on 13 July 2026 at the i-TRD Lab, Faculty of Business. The session was delivered by Professor T. Ramayah from Universiti Sains Malaysia (USM), one of Malaysia’s leading researchers with extensive experience in publishing in reputable international journals. The programme attracted academic staff and postgraduate students from across the university as part of CMMI’s ongoing efforts to strengthen research capabilities and promote excellence in scholarly publications.

During the session, Professor Ramayah shared practical insights into the academic publishing process, drawing on his experience as a researcher, author, reviewer, and editor. He emphasised that successful publication begins with quality research, including identifying a clear research problem, establishing a meaningful research gap, and designing a well-structured study. Participants also gained useful tips on preparing manuscripts, selecting suitable journals, responding to reviewers’ comments, and avoiding common mistakes that may lead to manuscript rejection.

The session concluded with an engaging question-and-answer session, where participants discussed various aspects of academic publishing and research writing. The active participation reflected the strong interest among attendees in enhancing their publication skills. Through initiatives such as this, CMMI continues to support the development of a strong research culture by equipping researchers with practical knowledge to improve the quality and impact of their scholarly work.

 

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Empowering Researchers with Practical Academic Publishing Strategies

On 22 July 2026, the Faculty of Business (FOB), in collaboration with Sekolah Menengah Sains Datuk Setia Abdul Ghani Ali, successfully organised the Knowledge Transfer Programme (KTP) 2026 entitled “CyberSmart: Fundamental Cybersecurity Awareness for Secondary School Students.” The programme was designed to enhance cybersecurity awareness among secondary school students and equip them with the essential knowledge and skills to navigate the digital world safely and responsibly.

The programme engaged Form 1 to Form 3 students through a series of interactive, student-centred learning activities, including cybersecurity quizzes, phishing email simulations, scam awareness discussions, password-strength challenges, and cyber safety poster presentations. These hands-on activities provided students with practical exposure to common online threats while fostering critical thinking skills in evaluating digital information and identifying potential cyber risks. Through active participation, students gained valuable insights into cybersecurity concepts, online safety practices, personal data protection, and responsible digital citizenship.

The initiative aimed to empower students to recognise cyber threats, protect their personal information, create strong and secure passwords, and make informed decisions when interacting online. By promoting awareness of phishing, online scams, privacy protection, and digital identity management, the programme contributed to developing a generation of informed and responsible internet users who are better prepared to face the challenges of today’s increasingly connected digital environment.

The success of the programme was made possible through the dedication and commitment of the project team led by Ms. Siti Nurul Huda Mohd, alongside Dr. Yeo Sook Fern, Ms. Haniza Hashim, Ms. Nur Baiti Shafee, and Ms. Shadia Suhaimi. Through their expertise, enthusiasm, and collaborative efforts, the team delivered an engaging and impactful learning experience, inspiring students to become more cyber-aware, digitally responsible, and proactive in safeguarding themselves against online threats. Their contribution reflects MMU’s ongoing commitment to community engagement, knowledge sharing, and the development of digitally resilient future generations.

 

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CyberSmart Programme Equips School Students with Essential Cybersecurity Skills

The Faculty of Business (FOB) reaffirmed its commitment to community engagement through its Knowledge Transfer Programme (KTP), Smart Money Skills for Future-Ready Youth. Held in July 2026, the programme was conducted for Middle 2 students of Pay Fong Middle School, Melaka, under the guidance of Ms. Tay Lee Ying and Mr. Tan Gek Siang.

Designed to bridge academic expertise with community needs, the programme introduced practical financial literacy concepts to secondary school students, equipping them with essential knowledge and skills to make informed financial decisions as they prepare for higher education and greater financial independence.

The programme featured three interactive learning activities. The Financial Decision Walk engaged students in a Yes/No game that encouraged them to reflect on their financial habits while sparking discussions on responsible financial behaviour. The Risk and Reward Challenge demonstrated the relationship between risk, planning, and decision-making by allowing students to choose different levels of risk in exchange for varying rewards. Meanwhile, the Budget Allocation Challenge required participants to distribute a limited budget using beans before responding to unexpected life-event scenarios that tested their ability to adjust spending priorities. The session concluded with group discussions, key takeaways, and individual reflections, culminating in the development of personal financial action plans.

Post-programme assessments indicated encouraging outcomes, with participants expressing greater confidence in preparing simple budgets, a better understanding of the relationship between risk and reward in financial decision-making, and increased awareness of the 50-30-20 budgeting rule as a practical approach to managing personal finances.

In conjunction with the Education Fair 2026 at Pay Fong Middle School, FOB also collaborated with the Student Representative Office (SRO) to showcase MMU’s academic programmes and raise students’ awareness of the educational opportunities available at the University. Beyond strengthening financial literacy, the initiative provided valuable exposure to future study pathways, supporting students in making informed academic and career decisions.

Through initiatives such as KTP, FOB continues to promote financial literacy among young learners while extending the University’s expertise to the wider community, contributing to the development of informed, financially responsible, and future-ready youth.

 

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FOB Inspires Smart Money Management through Community Outreach

91şÚÁĎ continued its commitment to community engagement and financial well-being through the Knowledge Transfer Programme titled “Financial Health Check-Up and Scam Awareness 2.0”, which was conducted in two locations: Pusat Komuniti Desa Jelintoh, Perak, and Pusat Komuniti Desa Pengkalan Lama, Melaka, in June 2026.

The programme, led by Siti Zarifah binti Amir from the Faculty of Business (FOB), brought together a team of academics comprising Dr. Siti Zakiah Melatu Samsi, Dr. Mohammad Tariqul Islam Khan, Fathiah Athirah Haris, Norashikin Sahadan, Nurul Atiqah Mohd Shukry, and Ummu Umairah Mohd Yunus. The team represented various research centres under the Centre of Excellence (COE) framework, including the Centre for Management and Marketing Innovation, the Centre for Accounting, Finance and Economics, and the Centre for Legal Research, under the COE of Business Innovation and Communication as well as the COE of Sustainability and Governance.

The first session involved 62 participants, mainly housewives, pensioners, and small business owners. Participants were introduced to practical financial planning techniques, including budgeting, financial health assessment, savings strategies, and debt management. The session also highlighted common scam tactics and provided guidance on how to recognise and avoid financial fraud, particularly in today’s digital environment.

A second workshop involved 20 participants comprising single mothers, housewives, pensioners, and small business owners. Despite differences in background, participants actively engaged throughout the session and contributed to an interactive and supportive learning environment.

Across both locations, the programme focused on strengthening participants’ financial knowledge and improving their ability to make informed financial decisions. The initiative reflects MMU’s ongoing efforts to support lifelong learning and community empowerment through targeted knowledge transfer activities.

The programme is part of MMU’s broader commitment to community development through the Office of Knowledge and Technology Transfer (KTT), contributing to enhanced financial awareness, improved economic resilience, and stronger protection against financial scams among local communities.

 

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KTP Programme Enhances Financial Literacy and Scam Awareness in Two Communities

More than 100 preschoolers from three kindergartens benefited from two Knowledge Transfer Programme (KTP) initiatives that harnessed the power of game-based storytelling to nurture confidence, creativity and early literacy skills. Conducted from June to July 2026, the programmes demonstrated how innovative educational approaches can enrich early childhood learning through interactive and meaningful engagement.

The initiatives, titled Unlocking Young Voices: A Game-Based Storytelling Programme to Build Confidence and Literacy in Early Childhood EducationĚý˛ą˛Ô»ĺĚýFrom Cards to Stories: Enhancing Group Storytelling and Verbal Articulation, involved children aged five to six from PASTI Genius Huffaz, Tadika Seri Tunas Ceria and Tadika Sacred Heart Convent. The sessions utilised the award-winning Jayden’s Story Board Game as an engaging learning tool that encouraged children to create, develop and share their own stories in a supportive environment.

Throughout the programmes, participants strengthened their verbal articulation, communication, creativity and early literacy skills by constructing narratives and presenting them to their peers. The activities also helped build self-confidence, enabling the children to express their ideas more clearly while fostering imagination, critical thinking and collaborative learning.

The positive response from both the children and educators underscored the effectiveness of game-based storytelling in supporting holistic childhood development. Beyond enhancing language and communication skills, the KTP initiatives exemplify how academic expertise can be translated into practical community engagement, creating meaningful educational experiences while inspiring the next generation of confident communicators and lifelong learners.

 

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Game-Based Storytelling Builds Confidence and Literacy among Preschoolers

Bridging academic learning with industry practice, the Faculty of Business (FOB) conducted the Industry Handshake Programme under the Recruitment and Selection subject, providing Bachelor of Business Administration (Hons) in Human Resource Management students with the opportunity to address real recruitment challenges faced by industry.

As part of the University’s iCadet Programme, the initiative immersed students in authentic recruitment and selection scenarios, where they collaborated with industry partners to analyse hiring challenges and develop practical recommendations. Through this hands-on experience, students gained valuable exposure to understanding organisational needs, evaluating recruitment strategies, and making informed decisions within a professional context.

The programme received support from eight participating companies, including Blubricks Melaka, Dynamix Dance & Music Academy, and Zueraysya Enterprise. The initiative concluded with an industry presentation session, where student teams presented their findings and recommendations to Human Resource Managers on 1 July 2026. The session enabled students to engage directly with industry professionals, receive constructive feedback, and gain deeper insights into employer expectations, recruitment practices, and workplace decision-making processes.

The Industry Handshake Programme reflects the University’s commitment to producing industry-ready graduates through meaningful workplace exposure. By connecting students with industry partners and real-world business challenges, the initiative continues to develop adaptable graduates equipped with the knowledge, skills, and confidence to contribute effectively to their future careers.

 

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FOB Industry Handshake Programme Equips Future HR Professionals with Real-World Recruitment Experience

Four students from the Faculty of Business (FOB) participated in the International Experience Course 2026 hosted by Silpakorn University, Thailand in June 2026. The programme brought together students from Malaysia, South Korea, Japan, China, Vietnam, and Thailand, providing an excellent platform for cultural exchange, international friendship, and experiential learning.

The program began with two online sessions, where participants attended a Basic Thai Language class and an Intercultural Country Showcase. This allows students to learn about different cultures while introducing their own countries and traditions.

Upon arriving in Thailand, students took part in a series of engaging academic and cultural activities. They attended an Intercultural Seminar and a Photo Storytelling workshop, where they learned photography techniques and how to communicate meaningful stories through a sequence of photographs. Participants also explored local attractions including Phra Pathom Chedi and Ong Phra Market.

The cultural immersion continued with a visit to Suan Sampran, where students experienced traditional Thai handicrafts such as flower stamping on fabric bags, making herbal inhalers, and crafting clay figurines. They also visited Don Wai Floating Market, enjoyed a boat ride along the river, and explored Wat Rai Khing, gaining a deeper appreciation of Thailand’s rich cultural heritage and local way of life.

The programme concluded with a visit to the Bangkok Art and Culture Centre (BACC), followed by a Photo Storytelling Presentation, where participants creatively shared the highlights of their journey through a series of photographs while reflecting on the experiences and lessons they had gained throughout the program.

The International Experience Course provided students with valuable opportunities to strengthen their intercultural communication, creativity, teamwork, and presentation skills while fostering meaningful friendships with peers from different countries. The experience reflects MMU’s commitment to producing globally competent graduates equipped with international perspectives and cross-cultural understanding.

 

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FOB Students Participate in International Experience Course at Silpakorn University, Thailand

Career opportunities came straight to campus as OCBC engaged MMU Melaka students through its Campus Circle programme, offering industry insights, networking opportunities and on-campus interviews in June 2026. Organised in collaboration with the Faculty of Business (FOB) and Alumni Engagement, Career and Entrepreneurship Development (ACED), the initiative connected students with banking professionals while providing a platform to explore internships and future career prospects.

The programme featured an industrial talk by representatives from OCBC Headquarters, where students gained valuable insights into career pathways within the banking industry, internship opportunities, workplace expectations and the skills needed to succeed in today’s financial services sector. The session was delivered by Ms. Tan Ai Sien, Talent Acquisition Advisor; Ms. Madeline S. Melkis, Consumer Branch Manager; and Ms. Venice Goh Wee Lei, Cluster Manager, Personal and Premier Banking. A total of 45 final-year students attended the session, reflecting strong interest in pursuing careers in the banking industry.

Beyond the career-sharing session, students were given the opportunity to participate in an on-campus recruitment drive for the positions of Branch Banking Intern and Personal Financial Consultant. Ten final-year students were shortlisted for interviews, with six successfully securing internship placements at OCBC, demonstrating the programme’s direct impact in connecting students with employment opportunities.

The programme was officiated by Dr. Siti Zakiah Melatu Samsi, Dean of the Faculty of Business, and attended by Dr. Hasmida Jamaluddin, Deputy Dean (Academic and Innovative Learnings); Dr. Lim Kah Boon, Deputy Dean (Postgraduate and Collaboration); Mr. Tan Gek Siang, Deputy Dean (Student Experience and Alumni); and Ms. Hazlaili Hashim, Head of the Department of Banking and Finance. By connecting students directly with industry professionals and recruiters, the programme strengthens graduate employability while preparing students for successful careers in the banking sector.

 

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OCBC Brings Career Opportunities Directly to MMU Students

Nearly 400 students from the Faculty of Business (FOB) were recognised for their outstanding academic achievements during the Dean’s List Award Ceremony 2026, held in June 2026 at Persada Permata Dunia, MMU Melaka. The ceremony celebrated students whose dedication, perseverance and consistent performance have earned them a place on the Dean’s List, reflecting the Faculty’s commitment to nurturing graduates who excel academically and contribute meaningfully to society.

Beyond recognising academic excellence, the ceremony also honoured students who served as Peer Tutors under the Faculty’s Peer Tutoring Programme. Through their willingness to support fellow students, these recipients demonstrated the values of leadership, collaboration and service, highlighting that success at MMU extends beyond individual achievement to making a positive impact on the learning community.

The ceremony was officiated by Prof. Dr. Hishamuddin Ismail, Campus Director, and attended by Dr. Siti Zakiah Melatu Samsi, FOB Dean, together with the Faculty’s management team, academic staff and administrative staff. As the Faculty continues to celebrate academic excellence, the Dean’s List Award Ceremony serves as a reminder that determination, resilience and a commitment to lifelong learning remain the foundation for future success. Congratulations to all recipients on this well-deserved achievement.

 

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Outstanding Students Recognised for Academic Achievement and Peer Leadership